Social format
Mamma ho perso Sanremo
A long- and short-form social format during Sanremo: over half a million views with the pilot episode alone.
- Client
- Format originale ONEMEDIA
- ONEMEDIA
- Production Company · Creative Studio
- Services
- Commercials & Branded Content, Multi-camera & Live Streaming, Post-production, Branding, Social Media
- Industry
- Music & Entertainment
Production Company
Location, set build, simultaneous live multi-camera filming and very fast editing: by the next morning the highlights of everything we shot were online.
Creative Studio
The format is our idea. We built its brand identity, with a logo and a series of launch promos, for a social presence that stood out. We chose the host and handled casting and PR for the guests of each episode. The pilot passed half a million views across social platforms. We tested the format for two years and brought it to the attention of major media for its future development.
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